The oval bottle has been replaced by a cylindrical one with a flat side, reducing product weight by 15% for the 200 ml bottles and by 19% for the 100 ml bottles. The bottles are now made from 25% recycled PET (PCR), and the screw-cap dispenser pump means the bottle is easily recyclable. Packaging optimisation has increased the number of products per pallet by 89% for the 200 ml bottle size, and by 17% for the 100 ml size. The packaging forms part of L’Oréal's global programme to reduce its impact on the environment.
2nd edition - 2018
category Weight and/or volume reduction
The packaging weight and/or volume has been reduced, for a same functional unit of the product.
category Origin of materials
The origin of materials is more ecological. For example: recycled materials, materials of renewable origin, with a certified origin…
category End of life
The packaging end of life is optimised so that it can be recycled or re-used.